
Literature
1956 Packard booklet hints at how James Nance got too big for his britches
(EXPANDED FROM 11/1/2021) Old Car Brochures has an unusual marketing piece from Packard. “Story of a Living Legend and the world in which it grows” showcased the automaker’s history as well as its last-ditched effort to modernize. The 22-page booklet compared the company’s milestones with those of the United States. For example, the first Packard was built in 1899, the same year that Teddy Roosevelt became president. Or in 1935-39 Packard introduced medium-priced cars and closed-type door handles that “eliminate the danger of hooking clothes.” This [...]
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