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Is Jaguar smart to run away from its design heritage?
Larry Printz (2026) recently declared that the new Jaguar Type 01 was on the right track because it stopped trying to update the design DNA that had made the brand so iconic. In a way he has a point. The retro styling movement has been littered with unsatisfying efforts — both aesthetically as well as in terms of sales. However, in my book there is a big [...]





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