History
1963-65 Buick Riviera shows GM’s struggle with personal coupes
(UPDATED FROM 12/14/2023) The 1963-65 Buick Riviera was one of the more memorable designs of the 1960s. However, the car didn’t really look like a Buick. Nor did it sell very well — arguably due to its confused personality and penny pinching by General Motors. One might think that GM would have tried harder because it was playing catch up. The [...]




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