But wasn’t Consumer Reports right?

Quotes

Consumer Reports‘ attitude toward cars, in general, can perhaps best be divined by its conclusion on the 1959 Cadillac Sixty Special in its 1959 new car issue: ‘An expenditure sufficient to buy this Cadillac will also buy two other very satisfactory U.S. vehicles, which would provide more, and more various, services to facilitate a family’s motoring pleasure.’

If Edsel’s David Wallace didn’t know why someone would pay $6,000 for a Cadillac, either, he, at least, took the trouble to try and find out. Consumer Reports, apparently, didn’t know and didn’t care. Cars were only appliances to them.”

— Thomas E. Bonsall, Disaster in Dearborn

RE:SOURCES

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