Friday casual
History
How often did renaming a car fail to help it sell better?
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
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But wasn’t Consumer Reports right?
“Consumer Reports‘ attitude toward cars, in general, can perhaps best be divined by its conclusion on the 1959 Cadillac Sixty Special in its 1959 new car issue: ‘An expenditure sufficient to buy this Cadillac will […]
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‘Doling out progress at the minimum possible rate’
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
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