“Now, there was one difference between Mason and me. Mason always thought of the Rambler as a supplement to the Nash and Hudson lines. That if he could have Nash and Hudson dealers selling Ramblers rather than just Nash dealers, that that was the way to make the Rambler a success.
My strategy was that the Rambler was the car of the future. In the first talk I made to the American Motors dealer body, I quoted Ibsen. I said he is ‘in the right who most closely is in league with the future.’ And I said, we’re in league with the future of the automobile market. And we were.
That was the difference in basic strategy. Strategy in an organization is one of the three essentials that you have to be right on if the organization is going to be a success.
The Rambler was the first successful economical compact car on the American market. It pushed the Big Three into compact car production and it would have continued that march if the strategy had (continued to be) pursued.”
— George Romney, July 10, 1994 presentation
RE:SOURCES
- Lehman, Paul; 2011.“George Romney at the Nationals, July 7-10-1994: Part 2.” YouTube. Posted July 7; accessed July 15, 2013.
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