“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps in the legendary salt mines under the Motor City?) that beats the same old marketing platitudes into marketers’ heads so that they can go forth and multiply, spewing their time-honored, predictable ‘givens’ until everyone just shrugs and acquiesces to the ongoing train wreck. It works too. Sit through enough of those meetings and you realize that the inertia is so pervasive and unimpeded that it’s like sitting through a horror movie called ‘The Invasion of the Marketing Brain Snatchers.'”
— Peter DeLorenzo, Auto Extremist
RE:SOURCES
- DeLorenzo; 2015. “The Invasion of the Marketing Brain Snatchers.” Auto Extremist. Post Nov. 9; accessed Nov. 10.
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