News coverage tends to be more policy-oriented than some of the other leading automotive news outlets, which is refreshing. Staff sometimes transcend groupthink, e.g., Paul Eisenstein offered an unusually realistic assessment of Americans’ love affair with cars. The website’s marketing can be overamped (e.g., “The voice of the automotive world”).
This general-interest environmental website’s slogan sums up its irreverent editorial tone: “A beacon in the smog.” Transportation topics range from the silly, e.g., “Forget cows — people are now going Smart car tipping” (Richmond, 2014), to […]
This all-electronic media outlet seems to be go through major makeovers every few years. For a while Autoblog’s slogan was, “We obsessively cover the auto industry.” More recently the website has tilted more toward providing information […]
The marketing wizards are trying to present the 2022 Wagoneer as a big grand deal; a triumphant return of a legendary nameplate. The only problem is that the forthcoming new Jeep is as generic as […]
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