Brooks Stevens wasn’t big on brand continuity

Quotes

“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the Hornet and Gremlin.” (p. 150)

— Brooks Stevens, as quoted by Richard M. Langworth

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