“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the Hornet and Gremlin.” (p. 150)
Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive News or a […]
As with Richard Langworth’s other automotive books (e.g., on Hudson, Kaiser-Frazer and Studebaker) Chrysler & Imperial offers a more substantive history compared to newer, more visually-oriented books. When doing research on the Chrysler Corporation I reach for this book […]
When I decided to write about the 1969 Ford Thunderbird four-door Landau, I suspected that Indie Auto readers would find my resulting article controversial. That’s because this body style has sustained a fair amount of […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved
Be the first to comment