“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the Hornet and Gremlin.” (p. 150)
(EXPANDED FROM 4/10/2020) If Dodge: 100 Years represents the future of automotive history, then we’re in real trouble. What we have here is a lavish display of mindless car porn and marketing babble. That’s an […]
The format and journalistic tone of this oversized, hard-cover book is similar to that of the Complete History of Chrysler (1985). The text includes a mix of product information, business analysis and discussion about socio-political […]
Our discussion about the Volkswagen Scirocco (go here) got me to thinking about my car design biases. Two of them heavily influence how I write about automotive history: My harshest criticisms have been leveled at […]
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