“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the Hornet and Gremlin.” (p. 150)
— Brooks Stevens, as quoted by Richard M. Langworth
RE:SOURCES
- Langworth, Richard M.; 1979, 1993. Studebaker 1946-1966: The Classic Postwar Years. Motorbooks International, Osceola, WI.
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