“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the Hornet and Gremlin.” (p. 150)
(UPDATED FROM 1/1/2019) Antitrust regulations in the United States were created in the late-19th and early-20th centuries. Their goal was to support free competition in an era of increasingly large corporations — some of whom […]
First-person accounts by lesser-known auto industry leaders can add to the historical record in surprising ways. This is why the SAH Press, which is an arm of the Society of Automotive Historians, should be lauded […]
(UPDATED FROM 12/18/2020) A year before he died in 1995, former American Motors head George Romney made a presentation to an AMC convention. A two-part video of the talk was filmed by Paul Lehman. The […]
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