Loewy offered weird idea for small Studebaker

Quotes

“Raymond Loewy, who along with his industrial design firm, had been involved with Studebaker since the 1930s, was enlisted to help with designing the new small Studebaker. In the oral history interview Churchill confirmed that Loewy was involved at a cost of $25,000. . . .

In the March 16 (1960) letter, Loewy proposed a forward-slanting windshield, for which he listed some possible favorable attributes, including enabling lengthening the hood and easier clearance of the glass from snow and rain. Churchill addressed the forward-slanting windshield idea in a memo to Porta and Hardig on March 18, 1960 (to which the Loewy proposal was attached), in which he stated, ‘I am not in full agreement with some of the advantages he (Loewy) cites for a slanted windshield'” (pp. 85-86)

— Robert R. Ebert, Champion of the Lark

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