(EXPANDED 9/13/2022) Ate Up With Motor has long been one of the best sources of automotive history among the web-only media outlets. However, this website also illustrates the challenges of small-scale publishing. Publisher and sole […]
Indie Auto is now updating its front page weekly rather than monthly. This is less of a change than you might think. We had already been producing enough content to fill a weekly front page. […]
(EXPANDED 10/31/2022) Did Oldsmobile revolutionize the car industry, as Mark J. McCourt (2020) has suggested? In a Hemmings article he described how Oldsmobile had been a leader in technological advancements such as high-compression V8s, turbocharged […]
This oversized hardback book is a compendium of Volkswagen advertisements produced by Doyle Dane Bernbach. The format is quite simple: The 364-page book consists almost entirely of ads — 500 in all. Content is grouped […]
The original pony cars have an exalted status among car buffs, but they also show how Detroit became increasingly out of touch with a changing marketplace. Our front page for June highlights two stories on […]
(UPDATED 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The American auto industry had never seen anything like it — a small sporty car that proved so popular that […]
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