How Elwood Engel viewed Chrysler’s styling

Quotes

“. . . Townsend first made personnel changes of urgent concern. He stole away from Ford its stylist, Elwood Engel. Looking at Chrysler interior designs shortly after his arrival, Engel yelped: ‘Ye Gods, this out of the Dark Ages!’ The best conceivable  car design, said Engel, not an art-for-art’s-sake man, ‘is the design that sells best.’ Summing up Chrysler’s styling approach, Robert Anderson said: ‘The answer isn’t to revolutionize the industry every two years. We’ll have cars that are as good or better than the competition’s, but we won’t put all our eggs in one basket. We’re not counting on some dramatic breakthrough to solve problems every couple of years.”

— James Jones, Ward’s Quarterly (1965, p. 65)

RE:SOURCES

Also see ‘Did a rumor cause the downsized 1962 Plymouth and Dodge?’

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