“. . . Townsend first made personnel changes of urgent concern. He stole away from Ford its stylist, Elwood Engel. Looking at Chrysler interior designs shortly after his arrival, Engel yelped: ‘Ye Gods, this out of the Dark Ages!’ The best conceivable car design, said Engel, not an art-for-art’s-sake man, ‘is the design that sells best.’ Summing up Chrysler’s styling approach, Robert Anderson said: ‘The answer isn’t to revolutionize the industry every two years. We’ll have cars that are as good or better than the competition’s, but we won’t put all our eggs in one basket. We’re not counting on some dramatic breakthrough to solve problems every couple of years.”
— James Jones, Ward’s Quarterly (1965, p. 65)
RE:SOURCES
- Jones, James; 1965. “The Key to Chrysler’s Return to Profitability.” Ward’s Quarterly. Published winter: p. 65.
Also see ‘Did a rumor cause the downsized 1962 Plymouth and Dodge?’
Be the first to comment