1965 Buick Riviera 2-door hardtop

“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]

(EXPANDED FROM 9/29/2021) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

(UPDATED FROM 12/26/2020) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]