Well, it did get my attention

Fire station sign

This readerboard’s slogan gave me pause. I can imagine a teenager justifying risky behavior with a lighter by pointing to this sign. That said, the slogan did get my attention — which is more than I can say for most signs. So is this effective marketing?

As a point of context, Central Mason Fire & EMS serves a fairly rural area that is vulnerable to forest fires.

Also see ‘Railroad crossing through dirty windshield in C major’


“Random Shots” is a regular feature that captures sublime and ridiculous moments in American automobile culture.

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