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Data Dive
In 1960 Lincoln moved upmarket despite struggling sales
(EXPANDED FROM 8/9/2022) A few years ago Corey Lewis (2022) wrote that the 1960 Lincoln’s entry-level model was “rebranded as simply ‘Lincoln,’ to compete with the new base model Chrysler New Yorker (1960-1962) and Series […]

Quotes
Chrysler’s Lynn Townsend giveth and taketh on warranties
“Hard-eyed Townsend caught the industry with its pants down in 1962 when Chrysler suddenly offered its customers a five-year or 50,000-mile warranty on principal engine and power-train components on new cars. Industry practice at the […]

Links
Ate Up With Motor is back but SAH forum still sputters
Aaron Severson (2022) has just posted a new story at his automotive history website, Ate Up With Motor. This is a noteworthy event because he has been relatively quiet over the last few years. Meanwhile, […]
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