Ads comparing Ford Granada to a Mercedes were ‘brilliant’

Quotes

“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports is going to go out and buy a Nova, an Aspen, and a Granada, and diligently compare 0-60 times and trunk space and rear seat leg room and come up with a rational comparison of which car is worth a $67 premium over the others.

But this is advertising, and we can reach for the stars, no matter how ludicrous the comparison may be. And for a LOT of people, they never really notice how a car drives, but they do notice how it LOOKS, and especially . . . how does it look to their NEIGHBOURS. So the Granada shines now in the reflected light of the Mercedes and somewhere in yon consumer’s mind, the comparison is made and the Granada is elevated beyond the Aspen and Nova.”

— SavageATL, Curbside Classic (2021)

RE:SOURCES

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