“. . . (T)he notion that the more ‘traditional’ automakers are too far ahead of the unfolding BEV transition is laughable. It’s not just traditional industry lead times at play here; it’s the fact that the prevailing winds across the globe are blowing in the direction of fundamental change, and to deny that is simply akin to plunging one’s head in the sand. This can’t be dismissed as a ‘trend’ or a ‘fad’ either. We are moving into a new global sensibility that is picking up speed by the day. . . .
So – and this is coming from a diehard high-performance ICE enthusiast – the new EV Age will take more time in this country, but there’s no denying where this is going. So, are the companies going ‘all-in’ to the BEV transition gambling with their futures? Guess what, these companies gamble with their futures every day, so this is nothing new; it’s just part of the game.”
— Peter DeLorenzo (2022; original italics)
RE:SOURCES
- DeLorenzo, Peter; 2022. “Unleash the shooting stars.” Auto Extremist. Posted Nov. 16.
Also see ‘A few thoughts on skepticism about an EV transition led by Tesla’
Too far ahead?
Transport all these leaders back to the 1980s, put them in charge of the consumer electronics industry and listen to their big announcement. Of laptops, tablets and smartphones, right?
Wrong.
“The revolution is here. Within five years and for decades to come, you will be able to use your EXISTING machines like you have never used them before. With new battery technology you will have total portability. Imagine being able to move your push-button phone and receiver anywhere you want. Your monitor, keyboard and tower, anywhere you want. Your TV console, anywhere you want. You will be free! Aren’t we smart? Now pay us the $25M to $50B per year that we deserve! And give those who write about our greatness some money too.”
The EV revolution may be here but the transportation revolution has yet to begin.
And oh-by-the-overused Detroit phrase-way, your existing machines will eventually be… autonomous!