Also see ‘Brand management: The tail that now wags U.S. auto industry’
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The 1965 Newport is an important car for Chrysler because it propelled the brand to record-breaking sales. That, in turn, made Chrysler a force to be reckoned with in the premium-priced, big-car field for the […]
“Human beings on the whole are resistant to change — an irony when you consider that change has always been one of the most consistent features of life. As a corporation, GM developed a finely […]
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