For its September 1975 issue, Popular Mechanics’ Detroit Editor Robert Lund asked executives from each of the Big Four U.S. automakers to predict what cars would be like in the decade ahead. Lund started off […]
(UPDATED FROM 8/13/2021) The Chrysler brand attempted to shake off the trauma of the early-60s with a fresh new persona. In 1965 its product line was dramatically restyled. Meanwhile, advertising adopted a much more expressive approach […]
Kaiser-Frazer deserves credit for experimenting with offbeat ideas. Unfortunately, most of them didn’t work very well. This is why the fledgling automaker is a useful case study of how trying to be “innovative” can backfire […]
Indie Auto has reached a crossroads. I have just published 900 posts on this website. Meanwhile, I am far enough into retirement that I have been thinking harder about how to best spend my remaining […]
“I despair, too, at the increasingly fortress mentality that many drivers seem to have. The depressing rise of SUVs is probably responsible for this. Drivers feel safe and cocooned from the world around them, and […]
(EXPANDED FROM 12/17/2021) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]
Richard Langworth stopped by to respond to our story, “Langworth and Norbye made excuses for General Motors’ big-car fixation.” What follows is his full missive: It’s nice to be remembered, even critically, for something we […]
Indie Auto functions as an informal debating club about American automotive history. Thus, my writing gets a fair amount of criticism in comments as well as private messages. I’m good with this because debate is […]
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