What would an honest ad for the 1971 Ford Maverick have said?

1971 Ford Maverick coupe models

When a team of copywriters was assigned to produce the print advertising for the 1971 Ford Maverick they were told to be honest. Come up with an approach kind of like the Volkswagen Beetle’s refreshingly candid — and wildly successful — ad campaign (go here for further discussion).

A staff member right out of college took the assignment literally and mocked up the ad below. Of course, this draft never saw the light of day . . . and this young man was soon writing lyrics for promising rock-music groups. Here is the ad that actually made it through all of the corporate committees.

1971 Ford Maverick fake ad

NOTES:

This post is a parody. For further discussion about what is real, go here.


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