Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model.
That wasn’t an accident. General Motors’ product planners were trying to keep the Corvette customer base happy as they got older (and heftier).
The only problem Greg saw was that the door sill was a little high, so it made entry and exit less graceful. But once he got in, the new Corvette made him feel 10 years younger.
When Greg sat down to draft some ad copy, instead of waxing philosophical about Ettore Bugatti as he did in a previous ad, he tried to get right to the point of the new Corvette.
Greg’s boss thought that he went a little too far. “We can’t say that point blank — we have to flatter them with euphemisms.”
So that’s what Greg did. He threw in as much happy talk as he could think of . . . and his next draft sailed through all of the committees.
NOTES:
This post is a parody. For further discussion about what is real, go here.
ADVERTISING & BROCHURES:
- oldcaradvertising.com: Chevrolet Corvette (1984)
I am of the firm opinion that the C3 shape should have been continued to today, much like the Porsche 911 has been. I’d buy a restomoded C3, but not the “The goggles do nothing” C8.