“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
(EXPANDED FROM 13/23/2022) Today fastbacks are so common that you can even find them on family sedans. That’s a big shift from the late-1960s, when fastbacks were restricted to a few sporty coupes. “The very […]
(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]
(EXPANDED FROM 5/16/2022) The rise of the four-door subcompact has generated a debate here at Indie Auto (go here), so let’s bring a few more facts to the table. I have not found any import […]
“Grilles serve as a car’s face, so it is important to use them as marks of identity, and they should be big enough to be recognizable. But there’s a limit that necessarily comes into the […]
Curbside Classic recently posted a 1977 Road & Track test of an AMC Gremlin with a new four-cylinder engine. This got me thinking about how American Motors’ purchase of a power plant from Volkswagen was […]
(EXPANDED FROM 9/29/2021) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]
Over-Drive offers an unusual mix of qualities for an auto history multi-media venture. Its website includes a digital repository of information about old cars such as brochures, specification sheets and even paint codes. In addition, […]
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
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