When a team of copywriters was assigned to produce the print advertising for the 1971 Ford Maverick they were told to be honest. Come up with an approach kind of like the Volkswagen Beetle’s refreshingly […]
“The small cars that Detroit had produced, [Hal Sperlich] believed, had been bad ones, reluctant efforts at best. If anything the companies had brought out inferior, unappealing small cars to prove their own thesis that […]
When I was updating a story today I noticed that the Automotive History Preservation Society has changed its URL. The organization’s website can now be found at autohistorypreservationsociety.org. Indie Auto links when possible to its […]
(EXPANDED FROM 10/8/2021) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]
“Chrysler says its financial troubles are caused, in part, by safety and emissions laws that penalize it more than GM or Ford. It costs Chrysler ‘almost twice as much as it will cost GM’ to […]
Reasonable people can debate when the Big Three automakers stopped building sensibly-sized cars during the postwar period. For example, one might point to the 1956 Ford because it was only slightly larger than its postwar […]
(EXPANDED FROM 10/30/2020) When Road & Track decided to go after Ralph Nader in 1972, the magazine took unusual measures. Even before an “evaluation” of a Nader report hit the newsstands, Road & Track held […]
(EXPANDED FROM 3/19/2021) Auto history books get surprisingly little attention in the buff media. If a newly published book is mentioned at all, it tends to be done with a modestly rewritten press release. Analytically […]
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