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Year: 2023
History
1956 was an odd transition year for Ford’s Mercury brand
The 1956 Mercury represented the end — at least for a few years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned toward the lower end […]
Quotes
The Economist points to origins of ‘the biggest industrial collapse ever’
“The problem in the 1970s was not really the arrival of better, smaller, lighter Japanese cars; it was GM’s failure to respond in kind. Rather than hitting back with superior products, the company hid behind […]
Data Dive
Langworth and Norbye made excuses for General Motors’ big-car fixation
While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]
Letters to the Editor
Peter Wilding analyzes the 1971-78 Cadillac Eldorado’s design
Peter Wilding wrote a thoughtful comment about our 1971-78 Cadillac Eldorado story that I don’t want to get buried in the comment thread: Late to the party here. Design analysis first. As an Aussie, I […]
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Media Analysis
1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story
(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]
Editor's Note
Ronnie Schreiber helps us hone our bullshit detectors
Ronnie Schreiber recently submitted a comment to our story, “Peter DeLorenzo draws questionable lessons from automotive history.” What follows is his entire comment in unedited form: “I find it interesting that the environmentalists who warned […]
Design Notes
1961-63 Rambler American: Would it have been better without a restyling?
Paul Niedermeyer (2023) recently suggested that the 1961 Rambler American’s “two-box” styling “just doesn’t work for me.” That makes sense. The newly reskinned car represented one of the most extreme — and awkward — examples […]
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