How do you sell a Thunderbird that lost its Thunderbirdness?
Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]
Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]
The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an emphasis on sporty […]
Hawk stopped by to respond to our story, “2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia.” I own a 2007 Dodge Charger R/T and have enjoyed many positive comments on it. This all-black beauty […]
Indie Auto sends out a weekly e-newsletter by Friday evening. If you didn’t get one then check your spam folder. If you find one of our newsletters there, mark it as “not spam.” Since we’re […]
Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which models would be your moves up the Sloan Ladder?” That […]
The argument that big vehicles are safer than small ones has been floating around since imports first made inroads in the U.S. during the late-1950s. For example, in 1958 Road & Track magazine quoted the […]
(EXPANDED FROM 9/8/2021) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]
Aaron Severson (2024) recently announced that, due to a burst of donations, he would renew hosting-related services for Ate Up With Motor. That presumably keeps the website online but doesn’t address the cost of producing […]
(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]
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