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Data Dive
U.S. auto industry challenged by dramatic societal changes in postwar era
Constant Reader suggested in the “Story Ideas Bank” the following scenario: “You’re 25 & just bought your first new Chevy, at what ages and which models would be your moves up the Sloan Ladder?” That […]

History
1933-42 Willys: A better template for an import beater than later compacts
(EXPANDED FROM 1/22/2021) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

Readings
Reinventing the Automobile: Personal Urban Mobility for the 21st Century
The authors took a clean sheet of paper and sketched an alternative approach to car design that may seem mainstream today but was decidedly exotic when the book was published in 2010. They proposed a […]
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