ID. Buzz shows how VW has rejected qualities that made the Microbus iconic

At the auto show I attended last fall, the Volkswagen ID. Buzz appeared to generate considerable attention. Even so, sales are reportedly so sluggish that “huge discounts” are being offered. One factor could be buyer resistance to a steep base price of $59,995 (George, 2025). Another problem area may be a mediocre range of 234 miles per charge for the rear-wheel-drive model (Hogan, 2024).

“A key part of being a people hauler is hauling people, and the ID. Buzz can’t haul them very far,” argued Mack Hogan (2024). “Factor in that on a road trip you’ll mostly be recharging to 80%, and not running below 10%, and you get about 163 miles between real-world stops. That’s assuming no cargo and fair weather. At least the 10-80% time is a relatively speedy 26 minutes.”

2025 VW ID. Buzz

2025 VW ID. Buzz

The high price and low range are partly a product of the car’s almost 6,000-pound weight. That’s well over twice as much as the VW Microbus of yore. Although heavy batteries are a major contributor to the weight gain, so too is making the ID. Buzz much bigger than the iconic bus whose legacy it trades on.

Also see ‘VW Superbowl ad waxes nostalgic for the kind of cars it no longer makes’

The Microbus had a “subcompact” footprint, with a wheelbase of only 94.5 inches and a width of 69 inches. In contrast, the ID. Buzz is more akin to larger minivans such as a Toyota Sienna or Honda Odyssey. The new VW’s wheelbase is 127.5 inches and width is 78.1 inches.

2025 VVW ID. Buzz

2025 VW ID. Buzz

VW assumed that Americans wanted their minivans big because it only offers in the U.S. a longer-wheelbase version with three-row seating. In Europe a two-row model has a 10-inch-shorter wheelbase.

Forthcoming ID. 2 was a better size for a minivan

Imagine if VW had instead come out with a minivan based on the brand’s forthcoming subcompact electric hatchback, the ID. 2. That car has an ideal footprint for a modern Microbus — a wheelbase of 102.3 inches and width of 71.3 inches — which is expected to translate into a U.S. price of around $26,000 (Furlong, 2025). A minivan would obviously be somewhat more expensive, but still tens of thousands of dollars less than for the ID. Buzz.

I suspect that from a purely stylistic standpoint that an ID. 2-based minivan would have captured the essential spirit of the Microbus much better. The ID. Buzz gives off an overly bloated vibe similar to the 2002-5 Ford Thunderbird, which failed to emulate the 1955-67 two-seater because it was far too big.

1957 Ford Thunderbird front quarter

Someone who reads this will invariably argue that today minivans are supposed to be big enough to haul a lot of people and stuff. That may be the conventional wisdom, but the Japanese automakers already have that market locked up, so why not try something different — particularly when affordability has been a key barrier to more rapid EV adoption (Sery and Le Morois, 2024)?

2025 VW ID. Buzz

2025 VW ID. Buzz

An ID. 2-based minivan that was attractively priced could have helped to popularize EVs. This would have better aligned with the Microbus’s legacy. Instead, VW is once again trading on cheap nostalgia — and getting exactly what it paid for.

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1 Comment

  1. There was an EV startup called Canoo that shut down a couple months ago. Their product came closer to the concept of the VW van than this.

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