Drive-By Musings

Would U.S. automakers have done better if high tariffs had always been in place?

by Steve in Drive-By Musings 0

Automotive News has been celebrating its 100-year anniversary by running articles that offer historical context about current events. The Trump administration’s “Liberation Day” tariffs would be a particularly valuable topic for this treatment. Unfortunately, so far the trade journal’s reportage has been pretty nuts and bolts. That’s useful to a point, but it doesn’t emphasize important context: Trump’s tariffs don’t represent the usual incremental policy changes a new president makes when he or she is from a different party. Instead, they reflect the most significant shift in U.S. trade policies in almost a century. If Trump goes through with his threats, the U.S. will have the highest tariff rates since the early-1930s, [...]

Design Notes

The Worst of Indie Auto

1968 Dodge Monaco
Gallery

Was Lynn Townsend’s first major failure the 1967-68 full-sized Dodge?

by Steve in Gallery 4

Lynn Townsend led a remarkably quick turnaround of the Chrysler Corporation, but he started to lose altitude in the late-60s. One might debate what were key turning points, but I would suggest that the 1967-68 full-sized Dodge was the first sign of weakness in his strategy for competing in the U.S. passenger-car market. Despite a reskinning, the 1967 big [...]

Photo Essay

Quotes

1956 Mercury Montclair 4-door hardtop rear quarter
History

1956 was an odd transition year for Ford’s Mercury brand

by Steve in History 9

(EXPANDED FROM 3/3/203) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned toward the lower end of the premium-priced field, where it competed most directly with Pontiac and Dodge. For 1957 the Mercury would be bumped [...]

Data Dive

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1956 Chevrolet
Media Analysis

Why does knowledge advance sooo slowly in the U.S. auto history field?

by Steve in Media Analysis 0

Indie Auto has previously explored this question, but I would like to offer some updated and expanded thoughts. The basic problem is that the U.S. auto history field all too often feels like it was frozen in time somewhere back in the 1980s — and our knowledge about the past has not advanced much since then. I suspect that one reason why is that the field is too [...]

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