(UPDATED FROM 6/26/2020) The Saab 99/900 proved to be the box that crushed the tiny Swedish carmaker. I grant you that this platform was hardly an immediate failure. Even so, the design of the 99 […]
My essay about Lee Iacocca elicited some interesting pushback, so I would like to offer some follow-up thoughts. Some commentators have pushed back against my criticisms of Iacocca by pointing to things he did well. […]
(UPDATED 12/16/2022) The 1961-63 Lincoln Continental is commonly viewed as the first downsized American luxury car. However, during this same time time period Cadillac also offered a more compact variant that has received little attention. […]
Would American Motors have continued to be successful in the second-half of the 1960s if George Romney had stuck around? He stepped down as CEO in 1962 to successfully run for governor of Michigan. This […]
(EXPANDED ON 1/27/2023) In doing research on our “unresolved postwar mysteries” story, I came across a piece of information that challenged one of my long-held assumptions. George Hamlin and Dwight Heinmuller stated that the Briggs […]
(EXPANDED ON 1/27/2023) Many books, magazine articles and blog posts have been written about the independent automakers’ struggle to survive in the 1950s. Even so, I have come across a number of unresolved mysteries relevant […]
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]
Keith Crain’s prevously-mentioned Automotive News column illustrates how dramatically expectations have changed about industry volume. In 2014 sales hit 16.5 million units. That was only good for ninth place in the record books. Crain (2014) noted that […]
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