Richard A. Johnson (2019) recently offered wry reflections about his 35 years at Automotive News. It’s a fitting coda for a longtime reporter and editor of a trade journal that covers such a powerful and […]
A notable exception to the automotive media’s lack of attention to climate change was a package of stories Automotive News published in 2007. No, not last month or last year — a decade ago. Let’s […]
How Stuff Works recently advertised a quiz about vehicles from the 1970s (Tyler, 2018). The promo stated that “no one is getting a perfect score . . . and it’s driving the Internet crazy!” I […]
Keith Crain sounds sad. The editor-in-chief of Automotive News predicts that governments will “do their best to try to ban any vehicles that have even the slightest hint of performance using conventional fuels such as gasoline” (Crain, […]
Curbside Classic is a fascinating case study of the difficulties of sustaining a financially viable independent media outlet. For example, last year Niedermeyer announced that ad revenue was down 15-20 percent because of increased use of […]
One low-cost way for an auto media outlet to post a 24/7 flow of content is to draw upon old car ads. This is business as usual for the The Daily Drive and its sibling, […]
Stories about the death of long-time automotive journalist Brock Yates quite rightly emphasized his most popular exploits. For example, his creation of the Cannonball Baker Sea-to-Shining-Sea Memorial Trophy Dash illustrated Yates’ flare for publicity stunts at […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
Keith Crain is the closest thing the American auto industry has to a minister of groupthink, so it is worth noting when the editor-in-chief of Automotive News furrows his brow. In a late-December column he criticized […]
The third-generation Dodge Challenger has always run a distant third in sales to the Ford Mustang and Chevrolet Camaro, arguably because of it is the most extreme caricature of a pony car. The chunky, almost […]
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