Joe Ligo is kicking into high gear a fundraising campaign for his long-anticipated movie about AMC, called “The Last Independent Automaker.” The revived project is slated to be aired as a six-part series in 2024 […]
(UPDATED FROM 1/29/2021) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]
(UPDATED FROM 1/25/2014) Joe Ligo has produced a well-rounded overview of the AMC Pacer’s short and mostly unhappy life. The almost 35-minute documentary is posted on YouTube. “I’m impressed with the film,” wrote Truth About […]
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]
(UPDATED FROM 7/3/2020) Joe Ligo’s (2020) film about the Nash/AMC Ambassador is well-researched but overly kind in discussing the car’s dying decade. The “History of the Nash/AMC Ambassador” walks viewers through the unusually long life […]
Joe Ligo shows the value of auto history films in a 10-minute piece about the 1954 Kaiser Special. He mixes historical footage and scenes from a test-drive of a restored Kaiser as the visual backdrop […]
This Ford Motor Company promotional film from the late-60s is one of the most unintentionally revealing glimpses into American automotive design from that period. As discussed in the following links, the film shows how Detroit failed […]
If you are fascinated by streamlined cars of the Depression era you may want to take a look at three helpful resources. Over at Curbside Classic, Paul Niedermeyer (2018) has posted a terrific photo essay […]
Consultant Sandy Munro shares the partial results of his firm’s teardown of a Tesla Model 3 for Autoline After Hours (McElroy, 2018). The headline news is that the Model 3 has a terrific battery, suspension […]
This Saab commercial highlights a number of design changes made to the 96 model for 1960, such as flow-through ventilation and a larger rear window. The commercial was filmed in Europe but spoken in English. […]
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