“The entire environment is incestuous. They introduce new cars. They fly journalists in and put them up at really nice hotels and, you know, treat them to experiences that they would never possibly in a […]
“I had inherited the ’57 Lincoln from Bill Schmidt who had put these gargantuan fins on this ’57 job, and he took his beautiful ’56 Lincoln creation and put these God-awful fins from the Futura […]
“General Motors would have the most remarkable year of the four major manufacturers, selling two out of three new 1980 model year cars on the road. In fact, GM was down only about 3 percent […]
“Buying a car was another big culture shock when moving to the US. I think people here just don’t realize how absurd this dealership stuff is. In Europe you test drive a car, then choose […]
“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to fame would be […]
“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]
“Grilles serve as a car’s face, so it is important to use them as marks of identity, and they should be big enough to be recognizable. But there’s a limit that necessarily comes into the […]
“It has become fashionable to assume that when a company does a multibillion-dollar business, there is little that one man — even the man at the top — can do to sway its fortunes. ‘These […]
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