“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the […]
“This is no longer an innovation problem, this is an execution at scale problem — unless Tesla wants to be a niche innovator chasing profitability and sucking up cash. They need to become experts at […]
“I’ve been a ‘car nut’ for nearly 60 years and while I have always told folks that I don’t care for most cars built before WW II, I feel quite depressed that we have reached […]
“Suicide doors didn’t make the Lincoln cool. It was already cool. The doors made it even more cool. You can’t relive the past. Come up with something new. An all new cool that hasn’t been […]
“I’m of the opinion that because you can make it different, because the electric powertrain gives other possibilities (you should). And I think Jaguar showed it beautifully with the I-Pace — where the front end […]
“Any failure to mention the 1953 Cadillac Eldorado convertible is reprehensible.” — Stephen Smith, The Daily Drive
“It took a while for consumer preferences to drift towards crossovers and it will take a while to bring them back to normal. But if climate science has taught us anything, it’s that the cumulative […]
“The Rambler will never get credit for all it did. It never will. And the reason it won’t is because those who followed me, as (Patrick) Foster (1993) points out in his book, didn’t believe […]
“Musk’s plan for a fully automated, so-called ‘lights-out factory’ — because robots can work in the dark — is a strategy many in the industry consider to be a short-sighted. Humans can help improve efficiency […]
“I call forth the SUV as our savior. Want to warm things up? Easy. If fossil fuels are the culprit, burning more of them will keep Old Man Winter at bay. Thus, we must immediately […]
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