“I didn’t like his aloof egotism. He’d sit in a meeting and open his briefcase and brush his hair, and he’d dress floozy, you know, and he called us the establishment. He was a queer […]
“But if its return on investment averaged 25 percent for 1950 through 1955, well above the corporation’s target and the highest return in American industry, why couldn’t General Motors reduce the prices on its cars, […]
“The K-Car program proposed a common body and chassis for all the GM cars in the intermediate and compact car classes. On the Chevrolet lines alone this meant building the Chevelle, Camaro and Nova, which […]
“The widespread support for the construction of the interstate highway system reflected an era when few questioned the benefits of automobile-based mobility. Even urban officials welcomed the penetration of the interstates into their cities, assuming […]
“Maybe. Then again . . . maybe not. Perhaps this is all just temporary. Consider what happened to American car design in the wake of the 1958 recession. Suddenly, all the jet-aged, tail-finned, twin-turbined, dynaflowed […]
“Just think, a little more focus on efficiency and we wouldn’t be forced to go all electric in the future. I love power, so don’t get me wrong. But with such dismal mileage that these […]
“This Bush League Bullshit has been going on in the car business for so long that I can’t even remember when it wasn’t. But now? It’s ramped up to an entirely new level of blatant […]
“The battle over air pollution caused by cars is far from over, despite statements issued by auto-industry public relations departments. Research at Ohio State University indicates that present automobile engines spew about 29 pounds of […]
“What distressed most of us was that we could never be identified as just designers. We were always the ‘la femmes,’ or we were the female designers, and that — we were designers, and men […]
“Our mission with Ben Mills [division general manager] and Will Scott [division plant planner] was to develop a 1958 Lincoln. Then, in that era, bigger is better, longer is better, wider is better, shock the […]
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