“But it was after he joined Chrysler in 1949 that (Virgil) Exner made his most lasting impression, with Chrysler’s ‘Forward Look.’ Exner couldn’t change Chrysler’s upright, dowdy cars fast enough. Featuring bodacious, streamlined bodies and tail fins, the ‘Forward Look’ […]
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
“Even some auto executives and engineers complain that media comparisons of off-road driving capabilities have put pressure on them to design ever taller vehicles with ever more expensive four-wheel-drive systems that almost nobody needs. In […]
“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]
“In late 1958, Printers’ Ink conceded that ‘there is a widespread feeling that ‘they don’t make cars the way they used to’ — either mechanically or from the point of view of interior decor.’ And […]
“The company’s Product Planning Committee was considering anew the question of an economy (light) car. A report on February 17 (1949) held that there were 4,000,0000 potential customers for such a car and that the […]
“. . . 1950/’51 — was the first time that Studebaker had a V-8 engine, and it was a catastrophe. They had a terrible time. They kept eating up camshafts and millions of dollars. Studebaker never […]
“Instead of investing in mechanics or inventory, early dealers constructed lavish marble palaces on expensive parcels of land. They clustered on highly visible downtown thoroughfares, often called ‘Automobile Row’. . . . Early dealers could […]
“. . . Townsend first made personnel changes of urgent concern. He stole away from Ford its stylist, Elwood Engel. Looking at Chrysler interior designs shortly after his arrival, Engel yelped: ‘Ye Gods, this out […]
“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]
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