Late one night a frustrated female ad copy writer came up with an alternative to a proposed print ad for the 1967 Mercury Cyclone GT. As you can quickly get by reading the ad (shown […]
The 1956 Mercury represented the end — at least for a few years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned toward the lower end […]
Mercury’s Colony Park never got a huge amount of attention, but it generated steadily increasing sales throughout the second half of the 1960s. For example, in 1966 almost 19,000 of the top-of-line Mercury wagons were […]
UPDATED FROM 7/9/2021) The 1967-73 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]
The Edsel and Lincoln were the Ford Motor Company’s most visible failures of the late-50s, but the Mercury was also an embarrassment. The ill-fated Turnpike Cruiser epitomized both the promise and futility of Ford’s ambitious […]
Motor Trend magazine’s 1974 road test of seven personal coupes may have been rather vapid in many respects, but it did offer one useful critique. Writer Jim Brokaw complained that the largest models — the […]
I would like to offer two additional thoughts about Paul Niedermeyer’s (2024) recent article that discusses the auto industry abandoning low-priced cars in the U.S. market. First, the election of Donald Trump as president increases […]
(EXPANDED FROM 5/16/2023) In response to the interesting conversation in the comment thread about Chrysler’s early-70s compacts, I thought it could be useful to expand on a data dive I did a while back on […]
Indie Auto reader FF stopped by to respond to our story, “1957 Rambler Rebel was so close yet so far from legendary.” The idea that the Rebel was more expensive or costly in relation to […]
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