Motor Trend had an intriguing article in its December 1960 issue: former designers supposedly gave their “frank opinions of what is right and wrong with all of the 1961 cars” (1960, p. 29). Let’s walk […]
(EXPANDED FROM 12/16/2022) Pointing to the exact moment that the brougham look gained traction in the U.S. is an inexact science. For one thing, this design approach, which mimicked the classic look of luxury cars […]
An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]
General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]
(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]
David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]
Curbside Classic commentator nlpnt (2024) recently argued that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing body style. Of course, these […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved