Why do Japanese automakers continue to make their vehicles look so scary?
My biggest takeaway from a trip to the 2024 Seattle auto show last week was how automakers continue to try to out outdo each other in making their cars and trucks looks scary. Why? Clotaire Rapaille, arguably the originator of the scary-looking vehicle, posits that car buyers tend to make decisions based upon their “reptilian brain,” which [...]
Recent Comments