The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]
This is a scholarly book with a bit more product information than typical of the genre. Robert R. Ebert’s prose can be stilted but offers nuances not found elsewhere due to his careful parsing of corporate documents […]
“. . . We (started facelifting) the ’51, which was a terrible looking spinner job. It had a transparent, plastic spinner inside, and, God, they were terrible looking cars. . . . I remember how that […]
First-person accounts by lesser-known auto industry leaders can add to the historical record in surprising ways. This is why the SAH Press, which is an arm of the Society of Automotive Historians, should be lauded […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
“I went to American Motors as assistant director of styling in September 1959. I saw the ’60 Rambler, and I almost walked out the front door. It looked like it was chiseled out of marble […]
This oversized hardback book is a compendium of Volkswagen advertisements produced by Doyle Dane Bernbach. The format is quite simple: The 364-page book consists almost entirely of ads — 500 in all. Content is grouped […]
The American auto industry’s religious devotion to bigger, glitzier and more powerful cars shifted into overdrive after World War II. This month’s front page shows a number of different facets of this phenomenon. Our top […]
I was inclined to get the more recent edition of the Standard Catalog of Imported Cars: 1946-2002 (Covello, 2001) until I read Amazon.com reader reviews. I don’t tend to take these reviews very seriously but noticed an […]
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