“I went to American Motors as assistant director of styling in September 1959. I saw the ’60 Rambler, and I almost walked out the front door. It looked like it was chiseled out of marble […]
This oversized hardback book is a compendium of Volkswagen advertisements produced by Doyle Dane Bernbach. The format is quite simple: The 364-page book consists almost entirely of ads — 500 in all. Content is grouped […]
The American auto industry’s religious devotion to bigger, glitzier and more powerful cars shifted into overdrive after World War II. This month’s front page shows a number of different facets of this phenomenon. Our top […]
I was inclined to get the more recent edition of the Standard Catalog of Imported Cars: 1946-2002 (Covello, 2001) until I read Amazon.com reader reviews. I don’t tend to take these reviews very seriously but noticed an […]
(EXPANDED 10/28/2022) A few years ago Richard M. Langworth argued that Ford’s aggressive attempt to overtake Chevrolet in 1954 received more blame “than it deserved” in undercutting the viability of independent automakers (2019, p. 16). […]
The auto buff media tends to avoid discussing the political dimensions of the industry for good reason. Readers can have strong views, so why risk antagonizing anyone? Indie Auto doesn’t want to make anyone mad, […]
This is one of the better scholarly books about an auto company. Donald T. Critchlow achieves the rare feat of crafting a narrative that is engaging, analytically sophisticated and challenges industry groupthink in key respects. […]
The lead story on a Studebaker concept car was an excuse to dig deeper into the fascinating images at the Milwaukee Art Museum’s Brooks Stevens archives. The famed designer’s proposed 1965 Studebaker Lark sedan wasn’t […]
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