Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]
When I started reading Automotive News in the mid-70s, one thing that struck me was how few women were in leadership positions. Only one or two would be listed on two-page displays of industry “all […]
Some light rain in the morning may have dampened participation in LeMay’s 41st Annual Show, but there was still plenty to see. As in past years, the event — which was held at the Marymount […]
The Pacific Northwest is lucky to have a nationally prominent automotive museum. America’s Car Museum in Tacoma, Washington is worth an occasional visit because of its interesting variety of vehicles. However, I spend more time with […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
“I convinced (Studebaker) management to de-emphasize the Lark term which had its own connotations, just as I finally got Roy Chapin to dump Rambler for AMC cars, when we were involved with them on the […]
This is a compilation of more than three-dozen articles from auto buff magazines such as Car and Driver, Motor Trend, Road Test and Car Life. The republished stories are largely road tests of a representative […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison,  but I suppose a Citroen 2CV could have also […]
“Suicide doors didn’t make the Lincoln cool. It was already cool. The doors made it even more cool. You can’t relive the past. Come up with something new. An all new cool that hasn’t been […]
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