“. . . I always considered myself an average designer, because there were so many good designers. I was very successful because I knew that you had to sell the design to the manager and […]
“Oh how I wish that an automaker of today would give this formula a try, once again: Decent performance, decent handling, impeccable materials and build quality in a light, no nonsense, affordable package. Problem is, […]
A tendency toward groupthink has been a chronic problem in the American automobile industry since the mid-50s. This was a key driver of the domestic automakers’ dramatic decline from the late-60s onward. More recently, foreign […]
The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]
Some of the American automobile’s more significant design changes have been reflected in the pillars of a greenhouse. For ease of discussion, pillars have been alphabetized. An A-pillar is on each side of a windshield. […]
“AMC could be regarded as the mother of ‘flexabile manufacturing’ due to the wide variety of products, with limited facilities to build them. I took a tour of Kenosha assembly in 75. As I recall, […]
Some light rain in the morning may have dampened participation in LeMay’s 41st Annual Show, but there was still plenty to see. As in past years, the event — which was held at the Marymount […]
The Pacific Northwest is lucky to have a nationally prominent automotive museum. America’s Car Museum in Tacoma, Washington is worth an occasional visit because of its interesting variety of vehicles. However, I spend more time with […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
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