
Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
(EXPANDED FROM 6/14/2023) For good or ill, Brooks Stevens was one of the most influential independent U.S. auto design consultants of the postwar era. Despite some shaky analysis and factual lapses, the best book about […]
(EXPANDED FROM 10/31/2022) The automotive media tends to treat orphaned American brands with extra enthusiastic pom-pom waving. An example of the genre is Mark J. McCourt’s (2020) Hemmings article about Oldsmobile. He breathlessly insisted that […]
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
(EXPANDED FROM 1/10/2022) Now that we’re once again hitting the peak of gift-giving season, let’s take a look at one of the more popular automotive books. My Dad Had That Car ranks among the top-15 […]
I feel torn in writing a review about The Complete Book of AMC Cars (2024). New auto history books are rare enough these days that anyone who navigates the gauntlet of getting published deserves applause. […]
CEO Lynn Townsend hinted at why the Chrysler Corporation arguably neglected its aging line of compacts in the first half of the 1970s. Townsend told Forbes in 1973, “The subcompacts are just too small. The […]
Jim Volgarino recently suggested in our “Story Ideas” bank that we take a closer look at the top automotive journalists of the past: “I think Tom McCahill began the long line of auto writers that […]
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