A 1980 Motor Trend story on the tie up between American Motors and Renault had a few intriguing wrinkles scattered among all the puffery. For example, Fred M. H. Gregory reported that AMC was close […]
An Indie Auto reader recently inquired as to when the Ford Motor Company began to “phone in” the Mercury brand. Also asked: Why did Ford do this and was it ultimately a sound decision? Since […]
Harry Waltz knew that, as the lowest guy on the totem poll, he would get stuck having to write the 1982 Cadillac Cimarron ads. He tried every trick in the book to avoid the inevitable, […]
Indie Auto reader RI stopped by to respond to our story, “Four ways Lee Iacocca contributed to the decline of Ford and Chrysler.” You suggest above that Chrysler wasted money on the 1980 Cordoba/Mirada, when […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]
Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive News or a […]
The most valuable books I have bought of late have been J. “Kelly” Flory Jr.’s American Cars reference guides. This multi-volume set provides wide-ranging information on U.S.-made cars during the postwar era. Flory’s series has […]
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