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2020s
History
How often did renaming a car fail to help it sell better?
(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]
Random Shots
Editor's Note
What software would you use if you were launching an automotive website?
George Denzinger recently asked what software Indie Auto was considering switching to. This is pretty inside baseball, so thought it could be most useful to answer that question within the context of a larger discussion: […]
Letters to the Editor
Reader says new ‘jaGuar’ elevates ‘everyday items’ as works of art
Indie Auto reader MB sent in a letter to the editor in response to our story, “Jaguar Type 00’s design masterfully cures Great Britain’s industrial disease.” Yes, I agree that the new jaGuar design is […]
Satire
Jaguar Type 00’s design masterfully cures Great Britain’s ‘industrial disease’
Jaguar has been heavily criticized for a rebranding effort that has culminated in the unveiling of the Type 00 concept car. While I get that complainers will complain, somebody needs to cut through the noise […]
Multimedia
Who needs real automotive historians when you have AI?
YouTube has decided that I have an interest in classic cars, so it shares with me the latest videos on that topic. For example, today at the top of my feed was a video about […]
Photo Essay
Port Townsend: The American dream’s new — and old — end of the road
(EXPANDED FROM 5/28/2021) Some say that the American dream ends in the sun-drenched surf of California. That may have been the case in years gone by, but not anymore. In 2020 California recorded a net […]
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Data Dive
Did African-American car buyers save Cadillac in the 1930s?
(EXPANDED FROM 4/18/2023) According to Ed Cray’s (1980) Chrome Colossus, in 1932 Cadillac was in danger of being discontinued when a young service manager named Nicholas Dreystadt crashed a General Motors’ executive committee meeting to […]