When viewed from 1951, Studebaker was the independent automaker most likely to succeed. The South Bend, Indiana-based automaker generated unusually high sales by inventing the family-sized compact. This allowed Studebaker to invest in both a V8 engine and an automatic transmission well before […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]
“I do think Packard would have been the more salvageable of the two brands, but Packard was already having trouble making ends meet (which is why they went looking for a merger with another company […]
(EXPANDED 9/13/2022) Ate Up With Motor has long been one of the best sources of automotive history among the web-only media outlets. However, this website also illustrates the challenges of small-scale publishing. Publisher and sole […]
Retired Ford engineer Ben J. Smith said that he “wrote some very very strong letters to the product planning people and to Bob McNamara” when his manually-retractable roof design for the original Ford Mustang was rejected. […]
Among my favorite features in Collectible Automobile magazine are the profiles. The June issue included an interview Patrick Foster conducted with Bob Nixon, who played a major role in the styling of American Motors cars […]
In some respects the rise of the web has been the best thing that ever happened to American automotive history. Just click on Google’s “images” tab and you instantly have access to far more pictures […]
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