Alphanumeric names Archives

Lexus should ditch its ‘retronyms’ and hire a poet

April 29, 2022 Steve 0

(UPDATED FROM 1/8/2021) Did you know that the alphabetical names for Lexus products actually stand for something? As a case in point, the IS means “Intelligent Sports,” the CT is short for “Creative Touring,” RX […]

And now it’s time for alphanumeric ridicule

September 25, 2014 Steve 0

The Truth About Cars Managing Editor Derek Kreindler (2014) recently pointed out that new Cadillac boss Johan De Nysschen is repeating what he did at his previous gig with Infiniti — moving the brand’s headquarters and changing […]