Gallery
American Motors
History
AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
Auto Paedia
Halo cars are popular but not always a good idea
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
Media Analysis
Elon Musk’s infamous interview: What the auto media missed
Joe Rogan’s (2018) podcast with Elon Musk may very well be the most infamous — and high-visibility — interview of an automotive executive ever conducted. Alas, the event received so much attention for the wrong […]
Readings
Langworth’s Hudson book is dated but still the best
Richard M. Langworth’s book about Hudson was first published in 1977, but it is still the best history of this quirky automaker. As with his other auto histories written during this time period, Hudson 1946-1957: […]
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Fake Design
1965-66 AMC Marlin: How to fix beginner’s mistakes
The first-generation Marlin gets no respect, particularly compared to the two-seater AMX. The Marlin tends to be treated as one of American Motors’ biggest flops. Meanwhile, the AMX has been lauded as a valuable halo […]
Fake Design
1958 Studebaker: Honesty is the best policy
If you went by the above photo alone, you would get a misleading impression of the 1958 Studebaker. Yes, the colors are grossly exaggerated, but an even bigger problem is that the photo only shows […]
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Quotes
Aaron Severson: Packard more salvageable than Studebaker
“I do think Packard would have been the more salvageable of the two brands, but Packard was already having trouble making ends meet (which is why they went looking for a merger with another company […]