(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]
(UPDATED FROM 3/23/2023) A Century of Automotive Style was first published in 1996, so it is a fairly old auto history book. Nevertheless, I would rank it as important enough to be updated. I say […]
Ford’s aggressive efforts to retake the top-selling crown from Chevrolet reached a crescendo in the 1957 model year, when it out-produced its rival by more than 170,000 units. Ford’s main advantage was a new body […]
In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]
Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]
Aaron Severson (2024) recently suggested that auto history counterfactuals almost always focus on design, engineering and product-planning choices rather than what he considers “far more decisive and dominant factors,” which he argues are “capital investment […]
We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
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