Auto branding
Did the 1956 Packard Executive represent a strategic shift?
(EXPANDED FROM 12/18/2020) The 1956 Packard Executive has received a recent boomlet of attention by automotive historians. In a Hemmings Classic Car column, Patrick Foster (2021) suggested that this model could have “saved Packard” if […]
How would you save the Chrysler brand?
Jalopnik recently took a walk on the clickbaity side by asking readers how they would save Chrysler: The brand. The post by Rory Carroll (2021) elicited the usual range of responses, from earnestly mundane to […]