Peter DeLorenzo is back from a break in writing his column . . . and is in a foul mood. He is particularly critical of dealers being “insanely” optimistic in the wake of the Trump […]
Jaguar has been heavily criticized for a rebranding effort that has culminated in the unveiling of the Type 00 concept car. While I get that complainers will complain, somebody needs to cut through the noise […]
Peter DeLorenzo’s columns have been getting repetitive of late. In his latest missive he complains once again about efforts to electrify the automotive fleet. Even though vehicles with internal-combustion engines have reached a “new level […]
Volkswagen has received a good response to the ad it ran during the Superbowl last weekend. Titled “An American Love Story,” the 60-second ad and an extended version attempt to cultivate nostalgia for the brand’s […]
Peter DeLorenzo has finally acknowledged that the decarbonization of the automotive fleet could be significantly driven by public-sector actions. However, he does so by spewing a bunch of lazy anti-government insults. Does this represent his […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
Peter DeLorenzo (2023a) recently made a big deal about how he supposedly transformed the automotive media. He argued that “the key differentiator for me was that I didn’t care about access, because I not only […]
Automotive pundit Peter DeLorenzo (2023a) likes to needle industry executives such as Ford’s Jim Farley, whom he has dubbed the “I’m a genius just ask me” CEO. Thus, I was struck by how he presented […]
Peter DeLorenzo (2023) recently raised a useful point: Too many of today’s auto industry executives “have no concept of historical perspective at all.” His full column is worth a read, but here’s a key passage: […]
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